Valerie Fivaz

Multilingual communications professional specialising in digital communications, SEO content strategy, and multi-channel campaign management.

Experienced in website management (WordPress), search engine optimisation (SEO), social media strategy, and audience-focused storytelling across public and private sector organisations.

Skilled in creating data-driven content that increases online visibility, strengthens brand positioning, and drives community engagement.

Passionate about inclusive communication, public interest messaging, and delivering measurable impact aligned with organisational objectives.

Category: Articles

  • Wealth Tax in Switzerland

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    This blog post was written for Fidulex Fiduciary. The full post is available on the business’ website. Wealth Tax: What Is It? In Switzerland, the wealth tax is levied by the cantons and municipalities on the total value of an individual’s personal property and assets. This tax is based on the net wealth of the taxpayer, i.e.… Read more

  • ‘Dumb Ways to Die’ : Dark Humour to Reach a Wide Audience ?

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    With its striking characters and catchy melody, the campaign Dumb Ways to Die by Metro Trains Melbourne (MTM) sought to encourage the public to adopt safer behaviour around trains. This paper examines how the campaign reached a range of different audiences and, above all, whether it can genuinely be considered an example of public interest… Read more

  • The ‘Monsters’ Campaign and the Deontology Conundrum

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    The ‘Monsters’ campaign, which went viral in 2012, depicts alcoholic parents as monsters in everyday situations with their children. Does this representation comply with ethical standards? Alcoholism as a Monster The Finnish campaign ‘Monsters’ (2012) by ‘Fragile Childhood’ raises awareness about parental alcoholism by showing children who are frightened by their parents, who are transformed… Read more

  • Cantonal Freedom, Federal Authority and Communication: The Love Life Case

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    In Switzerland, public health communicators must juggle a classic tension inherent in Swiss federalism: how to convey a consistent message across cantons with different realities? To explore this issue, this article draws on a case stuy of the LOVE LIFE campaign (2024). LOVE LIFE: Eradicating STIs in Switzerland The aim of LOVE LIFE, which is… Read more

  • How to Make a Business Plan?

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    If you have a business idea you’d like to realize, it’s essential to make a business plan. This document must detail your company project, its purpose being to determine the viability of your project and to convince potential investors. In this article, we will review the essential elements to include in this document. Read more

  • Should We Rename Racist Historical Landmarks?

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    This article was written for the December 2023 issue of The Gryphon, the official newspaper of the University of Leeds. It was part of the “Views” section. It cannot be understated that the murder of George Floyd in 2020 started a worldwide conversation about systemic racism and police brutality, which continues to this day. In… Read more